On Air

Fiesta TV Commercial (Spanish)

Duration: 0:30

A very successful commercial for Southern California franchises. This commercial is one of the first broadcasted pieces composed in Fiesta's earlier marketing plans.

Story Board -

A wife upset at her husband when she finds out that he never paid for their auto insurance. He explains that other insurance agencies made many promises but never delivered, so she advises him to go with Fiesta Auto Insurance where they always tell the truth and they provide friendly service. The narrator ends with statement "Save on your auto insurance. Rates as low as a $1 a day."

Fiesta TV Commercial 2 - (Spanish)

Duration: 0:30

This commercial was composed for late 2009 in preperation for the 2010 tax season. Broadcasted in Southern California and Texas.

Story Board -

The spot opens slowly and developing a "news" theme.  The scene from news theme transitions into an exciting "party" theme and the tax preparation message. This transition is very effective keeping the viewers' attention.

We built the energy level of the spot so that it ends an exciting high note.  The commercial that follows it (or station programming) will be a come-down.  The Fiesta commercial will stick in the viewer's mind after that.

The bird mascot is introduced first on the news monitors, and is then seen throughout the spot.  He looks real, alive, and happy.  Viewers will see him on TV and active again on the streets.  This familiarity with the mascot is very important to branding.   He's a party bird.

The spot is colorful, exciting, packed with sales message, and fun to watch.

Fiesta TV Commercial 3 - (Spanish)

Duration: 0:30

2010 auto insurance commercial broadcasted in Southern California and Texas.

Story Board -

This spot keeps the same idea of the news theme to grab the viewers attention. The newscasters start off with the message that Fiesta is opening new stores all over the US to cater the growing demand for low cost auto insurance.

This spot applies the new slogan of "Best Service, Best Rates, Best Friends"; a slogan being adopted nationwide on future advertising collateral.

The newscasters end with Max in the background, announcing Fiesta's lowest rates on auto insurance (as low as $1 a day) and repeating the 866 nationwide hotline.