Franchise with a national auto insurance brand that puts community first

Become a leader in your neighborhood – own a national auto insurance broker and tax preparation franchise.

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Find Opportunity with Fiesta

We've been serving America's Latino and Hispanic communities with a simple, one-stop-shop for non-standard auto insurance and tax preparation for nearly 25 years. And, after franchising our concept in 2006 and becoming one of the largest insurance broker groups in the nation, we want to share our award-winning franchise formula with enterprising community leaders like you.


Our two-service model can help you balance business year-round – and increase your bottom line.

1Auto Insurance

No matter how the economy's doing, people still need car insurance to drive legally – which means the demand for our services never stops. At Fiesta, we live to meet our communities’ needs with affordable auto insurance options from trusted national providers.

2Tax Services

Tax preparation services has grown into an $18+ billion industry. And, while tax return filings for the majority of the industry are growing by just 1% per year, the Latino segment of the industry is increasing by as much as 6% per year in the U.S.

Max, the Fiesta Auto Insurance Mascot

Join Nuestra Familia

When it comes to insurance and tax services, the Latino community in the U.S. is often taken advantage of. At Fiesta, we celebrate our connection to the Latino and Hispanic communities – offering our neighbors the friendly, trustworthy service they deserve. And that’s why they keep coming back.


Locations Open & In Development Nationwide


Current Gross Systemwide Premiums*


Median Gross Revenue of the Top 10 Locations*


Locations Owned and Operated by Franchisees

Oscar Neri, Franchisee Owner Operator – California

Oscar Neri, Franchisee Owner Operator – California

“I started with one location in 2008… Now I own 37 locations. The Fiesta franchise provided us the opportunity to write homeowners and commercial policies. Fiesta is much more than just Auto Insurance. No matter what the economy looks like, I am still growing!”

Javier Garcia, Franchisee Owner Operator – California

Javier Garcia, Franchisee Owner Operator – California

“If you are a person who has dreams, then Fiesta can actually realize those dreams. I worked hard and it really paid off. In my second year I earned over $200,000 profit. Now I’ve opened my fifth location. My goal is to open multiple locations every year!”

Flor Ramirez, Franchisee Owner Operator – California

Flor Ramirez, Franchisee Owner Operator – California

“I started as an agent working for others. Now I own 5 profitable stores. I could not have done this without Fiesta Auto Insurance. I love being my own Boss!”

Eduardo Chavez, Franchisee Owner Operator – Texas

Eduardo Chavez, Franchisee Owner Operator – Texas

“I always wanted to be an entrepreneur, and I did look into business opportunities that were recession-resistant. Fiesta caught my attention because, in the middle of the recession, they were growing at a very fast pace.”

What You Get When You Franchise With Fiesta

  • Trusted Insurance System
  • Tax Preparation Standard
  • We Treat You Like Familia

We’ll train you in every aspect of insurance sales, and we’ll even handle the paperwork.


Corporate Trust Accounting System

So you can focus on growing your business.

Top Carrier Commisions

Top Carrier Commissions

Access strong relationships with top insurers.

Recession Resistant Industry

Recession-Resistant Industry

Grow a business that can thrive in a tough economy.

Take advantage of a powerful additional revenue stream through a proven, painless training process.


10-15-minute Tax Returns

Additional revenue without additional labor.


$230 Avg. Per Tax Return

Improve your bottom line without increasing overhead.

Two In One

Two Businesses in One

Provide another needed service to your existing customers.

Every day is a party at Fiesta, but we’re serious about family. When you join us, you'll be in business for yourself, but not by yourself.

Support and Training

Support & Training

Comprehensive support and training from the day you sign.


Discover a Proven System

Operations training including culture and team development.


Location, Location, Location

Get expert site selection and store design support.

Tech Support

Tech Support From All Sides

IT support including back-office management software.

Franchisee Owned

Franchisee-Owned Ad Fund

Powerful ad fund that, in California, has reached $1.5M.


Local & National Marketing

Get assistance with marketing plan and collateral development.

Franchise Awards

Available Markets

We're growing in prime markets across the U.S. - don't miss your chance to own the non-standard insurance market in your area!

Don't see your market here? 
Get in touch for details on availability.


We're actively looking to expand with new owners in top California markets. If you have a specific market you would like to discuss, please contact us.



We're actively looking to expand with new owners in top Florida markets. If you have a specific market you would like to discuss, please contact us.



We're actively looking to expand with new owners in top Texas markets. If you have a specific market you would like to discuss, please contact us.


Join the #1 Latino Franchise Opportunity** & Grow with the Fiesta Family

We're looking for bilingual owner-operators with a passion for serving the growing Latino and Hispanic communities, who are willing to follow our proven franchise system. Y también aquellos que tengan el espíritu de Fiesta!


Franchise Fee


Available Liquid Capital


Minimum Net Worth


Total Estimated Initial Investment

A Friendly Insurance Agent at Fiesta

Become a Leader in Your Neighborhood -
Start Your Fiesta Empire Today!

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How much money can I make?

Great question! Our auto insurance and tax services franchise system is designed to drive revenue growth and minimize overhead. Our insurance products generate residual income for your business that pay renewal commissions to you throughout the life of the insurance policies. Couple that with an ever-expanding base of customers in need of tax services, and you have a combinación perfecta for financial success!

It’s impossible to predict how well your business will perform because of how much it depends on your own hard work, but our Franchise Disclosure Document (FDD or UFOC) contains financial performance histories of our franchised locations so you can get an idea of how well they do on average. And the numbers look great!

How much is the franchise fee?

The franchise fee at Fiesta Auto Insurance is only $15,000! That includes both a full-service insurance agency and tax preparation business!

How will I know I have found the best location?

Our expert team of franchise sales representatives will work with you to identify the best market area for your franchise. We’ll work closely with you to ensure you have the best shot at success!

We’ll head your way to meet you and get familiar with your market. We’ll spend a couple of days hunting the perfect location for your franchise with the help of our network of local real estate professionals and specialized mapping and demographic tools to find and identify your ideal clientele and site.

Besides the franchise fee, what other costs are there with starting a Fiesta Franchise?

Yes, the Franchise Fee is only $15,000! Of course, there are other costs associated with running the business, but we do our best to keep the initial investment cost as low as possible, so our franchisees can get the most from their franchise investment.

The typical investment for setting up a Fiesta Franchise will range from about $67,052 – $120,599 including the franchise fee. For more detailed information, fill out the form above and talk with our team!

Do I need to have an insurance license and to buy this franchise?

Yes, it is necessary for you to have an Insurance license to own a Fiesta franchise. We also highly recommend getting a state certification in tax services to help increase your margins.

Do I need to speak Spanish?

With a name like Fiesta, we attract many clients whose primary language is Spanish. Having the ability to communicate with your customers is crucial, so it would definitely be best if you spoke Spanish. Full fluency is less critical: many franchisees feel comfortable interacting with customers even with a limited Spanish vocabulary. It’s all about how comfortable you are interacting with people, even with the obstacle of a language barrier.

I have a lot more questions!

No problem! That’s why our franchise sales team is here! Simply fill out the form above or give us a call right now at 877.905.3437.