• By clicking “Submit”, I agree to receive marketing via text, automatic telephone dialing system or by artificial/pre-recorded message from Fiesta Auto Insurance Center and its agents and affiliates at the telephone number I have provided. I understand that my consent is not required as a condition of purchasing any goods or services.

    By clicking submit, you agree to send your information to Fiesta.  Fiesta will use your information based on our privacy policy.
    View our privacy policy.

(877) 905-3437

About Us

Sobre Nosotros

“Mejor Servicio, Mejores Tarifas, Mejores Amigos”

In 1999 Fiesta Auto Insurance started as an independent brokerage offering Insurance and Tax Preparation services to the Latino Community in Southern California. Early on, our founder John Rost realized there was a need for a different type of insurance brokerage. He found that most of the Latino neighborhoods he served had only small mom and pop operations that struggled to offer competitive products because the big brands tended to avoid these neighborhoods. He saw this as an opportunity to bring forth a brokerage that tailored its products and services to this underserved community.

As Fiesta Auto Insurance grew with the systems he had developed. John began to research how to help others duplicate his success. In 2006 he began franchising the Fiesta Auto Insurance Concept. Opening up opportunity for others to share in his success, knowing full well that there are thousands of Latino neighborhoods nationwide with the same needs.

Today Fiesta Auto Insurance has nearly a hundred franchisee business partners representing 100’s of locations open or in development nationwide.

Latinos Serving


Meet Our Franchisees

Conozca A Nuestros Dueños De Franquicia

Oscar Neri, Franchisee Owner Operator – California

“I started with one location in 2008… Now I own 37 locations. The Fiesta franchise provided us the opportunity to write homeowners and commercial policies. Fiesta is much more than just Auto Insurance. No matter what the economy looks like, I am still growing!”

Flor Ramirez, Franchisee Owner Operator – California

“I started as an agent working for others. Now I own 5 profitable stores. I could not have done this without Fiesta Auto Insurance. I love being my own Boss!”

Javier Garcia, Franchisee Owner Operator – California

“If you are a person who has dreams, then Fiesta can actually realize those dreams. I worked hard and it really paid off. In my second year I earned over $200,000 profit. Now I’ve opened my fifth location. My goal is to open multiple locations every year!”

Our Business Model

Sea Dueño De Su Propio Negocio

Insurance & Tax Preparation the perfect combination!

Fiesta Auto Insurance Franchisees have access to two of the most resilient industries in the nation, Auto Insurance and Tax Preparation. Our explosive growth during the middle of the toughest recessions in recent history is testament to just how resilient Insurance & Tax Preparation are.

The access to our proven system in conjunction with access to many of the top non-standard insurance carriers in the nation, and every kind of tax service product makes us unique in the professional services industry.

Our Locations

Nuestras Ubicaciones


Our Industries

Nuestras Industrias

Insurance Services

  • The auto insurance industry sells over 185 million policies nationwide
  • More than 78% of all auto insurance policies are sold by independent agents
  • Auto Insurance is a MANDATORY Insurance Product in almost every state
  • Latinos prefers to be sold insurance the old-fashioned way: through face-to-face sales
  • The Latino population is now over 50 million, their buying power is in excess of $1.0 trillion and growing faster than any segment of the US population

Tax Services

  • The tax industry represents an 18 billion dollar industry.
  • Over 240,000,000 tax returns will be filed by paid preparers.
  • Individual Tax Return Filings have increased industry wide by 1% per year, while Tax Return Filings for the Latino segment of the industry are increasing by as much as 6% per year.
  • In 2014, Latino households paid in excess of $130 billion in federal taxes, and over $70 billion in state taxes.
  • Latino households accounted for 23 percent of state and local tax payments in Texas, 20 percent in California, 18 percent in Florida, and 15 percent in Arizona.



Insurance Journal Magazine recognizes Fiesta Auto Insurance one of the “Top 20 Largest Agency Partnershipsread more…

Entrepreneur Magazine ranks Fiesta Auto Insurance #163 in their “Franchise 500” list for 2017


Entrepreneur Magazine ranks Fiesta Auto Insurance #243 in their “Franchise 500” list for 2016

Insurance Journal – Top 100 Independent Agencies (2016)


Inc. magazine ranks Fiesta Auto Insurance in the Top 6 Percent of Inc. 500/5000 List of America’s Fastest-Growing Private Companies


The National Minority Franchising Initiative and the World Franchising Network have selected Fiesta Auto Insurance as one of “Top 50 Franchises for Minorities” for Third-Consecutive Year


Inc. Magazine ranks Fiesta Auto Insurance #343 in their “Fastest-Growing Privately Owned Companies In America” list.


Poder Magazine recognizes Fiesta Auto Insurance as one of the “Top 26 Franchises For Hispanics”

Our Growth

Nuestro Crecimiento

Store Growth

Premium Growth

Training & Support

Entrenamiento Y Soporte

Fiesta offers comprehensive classroom and in-store training to help you start your journey as a Fiesta Franchisee.

We offer the following support:

  • Site Selection
  • Third party financing assistance (as needed)
  • Store layout design
  • Pre and post opening training
  • IT Support
  • Marketing Plans
  • Fiesta business fundamentals, culture and team development
  • Tax preparation sales training
  • Marketing and grand opening support
  • Understanding the roles of each individual in your Fiesta Franchise

Our Culture

Nuestra Cultura

Meet Our Fiesta Family!

“We strive to be an organization of energetic entrepreneurs who constantly challenge ourselves to learn, grow and improve in order to be the #1 provider of insurance and tax services to the Latino consumer”

Deane Silke


Our 8th National Conference

Franchisee Mercedes Award 2017

Strategic Partners

Asociaciones Estratégicas

*Partner And Carrier Selection Will Vary By State & Location

Complete this no obligation form and a Fiesta Representative will contact you within 24 hours!

*Fields are required


Fiesta is the best franchise opportunity for Latinos!

Sign up to receive more information about opening your own Fiesta franchise.  With a low initial investment of only $10,000 for both an insurance and tax franchise, opening your own business is now possible.

Fill out the following form and a Fiesta representative will be in touch.

Open your own business, but don’t do it alone!

  • By clicking “Submit”, I agree to receive marketing via text, automatic telephone dialing system or by artificial/pre-recorded message from Fiesta Auto Insurance Center and its agents and affiliates at the telephone number I have provided. I understand that my consent is not required as a condition of purchasing any goods or services.

    By clicking submit, you agree to send your information to Fiesta.  Fiesta will use your information based on our privacy policy.
    View our privacy policy.


Preguntas Frecuentes

How much money can I make?

This may be the first question on everyone’s mind, and it is a GREAT QUESTION! Our Franchise Disclosure Document (FDD or UFOC) contains the Item 19 Section showing financial performance histories of our Franchised Locations. The numbers look GREAT! That is because our Franchise System is specifically designed to drive GROWING REVENUE into your pocket! Our insurance products offer you RESIDUAL INCOME that continues to build and PAY RENEWAL COMMISSIONS to you throughout the life of the insurance policies! Couple that with an ever-expanding customer base to offer Tax Services to, and you have THE PERFECT COMBINATION for financial success!

How much is the franchise fee?

The Franchise Fee at Fiesta Auto Insurance is only $10,000! That includes BOTH a Full Service Insurance Agency AND Tax Preparation Business!

Besides the franchise fee, what other cost are there with starting a Fiesta Franchise?

Yes, the Franchise Fee is ONLY $10,000! Of course there are other costs associated with running this (or any other) business. The typical investment for setting up a Fiesta Franchise will range from about $50,578 to $107,291 (including the franchise fee). For more detail information click here to see item 7 of our FDD.

How will I know I have found the best location?

Our team of Franchise Sales Representatives will work with you to identify the best area for your Franchise. As a Fiesta Franchisee, we want you to have the best shot at success! Our proven set-up strategies can help you lay the foundation for continued success. We personally go out to you and spend a couple of days with you driving around trying to locate the perfect location for your franchise by using the mapping and demographic tools we have to target and market to our targeted clientele. We also work with our network of local Real Estate professionals in your area, so we can help you find the BEST location to set-up your business!

Do I need to have an insurance license and / or CTEC to buy this franchise?

The simple answer is YES! It is necessary for you to have an Insurance license to OWN a Fiesta Franchise. We also highly recommend becoming CTEC (California Tax Education Council) certified to take full advantage of the tax season and all the financial benefits that come with it!

Do I need to speak Spanish?

With a name like Fiesta, we are definitely going to attract some clients whose primary language is Spanish. Having the ability to communicate with your customers is obviously something important so it would definitely be best if you spoke Spanish. Now, you may ask yourself, do I have to be fluent? Not necessarily, there are those who are comfortable interacting with customers, even with the small amount of Spanish they know. It’s all about how comfortable you are interacting with people, even with the obstacle of a language barrier. Where there’s a will, there’s a way!

I have a lot more questions!

No problem! That’s why our Franchise Representatives are here! CALL US TODAY at (877) 905-3437 or complete the form above.

Best Franchise for Latinos

Fiesta Auto Insurance Center began its operations back in 1999, and now we have locations throughout the nation to serve you.

One phone call to any of our office locations will give you access to more than 30 of the top insurance carriers at the very best prices available. Our team of professionals can offer you coverage for your auto, home, business, rental property, boat, motorcycle and anything else that you might need protected.

  • Best Franchise for Latinos
  • Business for Hispanics
  • Franchise Business
  • Opportunity for Latinos
  • Business Opportunity

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Fiesta Auto Insurance Center comenzó sus operaciones en 1999, y ahora tenemos oficinas en toda la nación para servirle.

Una llamada telefónica a cualquiera de nuestras oficinas y tendra el acceso a más a de 30 companias  superiores de seguro y los mejores precios disponibles. Nuestro equipo de profesionales puede ofrecerle la cobertura para su automóvil, hogar, negocio, barco, motocicleta y todo lo demás que usted  necesite protejer.

  • Franquicias para Latinos
  • Franquicias economicas
  • Oportunidad para latinos
  • La mejor franquicia para los Latinos